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Bausch Health Director, Consumer Product Marketing, Xifaxan in Cedar Rapids, Iowa

Director, Consumer Product Marketing, Xifaxan (7983)

Career Opportunities: Director, Consumer Product Marketing, Xifaxan (7983)

Requisition ID 7983 - Posted - Marketing - Salix - US - Bridgewater, NJ - City (392)

Bausch Health Companies Inc. (NYSE/TSX: BHC) is a global company that develops, manufactures and markets a range of pharmaceutical, medical device and over-the-counter products, primarily in the therapeutic areas of eye health, gastroenterology and dermatology. We are delivering on our commitments as we build an innovative company dedicated to advancing global health. Each day, Bausch Health products are used by over 150 million people around the world.

Our approximately 21,000 employees are united around our mission of improving people’s lives with our health care products, and we manufacture and market health care products directly or indirectly in approximately 100 countries.


The Director, Consumer Product Marketing, will report to the Executive Director, Marketing. This leadership role will be responsible for determining the strategy and leading the promotional consumer execution for Xifaxan. It will be critical that this commercial leader fully understand consumer engagement and the ability to activate a patient at various points in their journey; including content marketing , social media , DTC and our overall digital customer experience .

This strong commercial leader will be expected to bring a vision and a plan to offer better solutions for the patients and caregivers in the GI and Liver space and will be required to engage with and inspire a cross-functional team to deliver on the key strategic imperatives.

This position has a broad functional responsibility and high visibility to executive level decision makers. The candidate must align cross-organizational teams, as well as associate and connect data points to one another. The ideal candidate must have excellent internal communications skills and is collaborative, organized, agile and visionary.

PLEASE NOTE: This a a hybrid role our of the Bridgewater, NJ HQ.

Key Roles and Responsibilities will include but are not limited to:

  • Develop, lead and bring to life brand strategies by working with our internal and external teams and agencies to identify strategic imperatives and supporting tactics

  • Lead the development of strategic marketing plans informed by customer and market insights

  • Drive execution through collaboration with sales leadership

  • Collaborate with a cross-functional team, including Medical, R&D, Sales, Trade, Finance, Operations, PR, Market Research, etc.

  • Track market trends by working closely with analytics to derive competitive strategy and differentiation

  • Plan, execute and measure all non-personal digital tactics

  • Inform the annual planning process, to develop and deliver on a strong brand vision

  • Drive re-balancing of priorities to meet market opportunities or unexpected needs

Desired Skills and Experience

  • Bachelor’s degree in Marketing or related field. MBA/Masters preferred.

  • Pharmaceutical marketing experience required, prefer 7+ years

  • Consumer marketing experience required, prefer 3+ years

  • Experience with brand strategy/positioning/planning, product commercialization, and consumer marketing across the marketing mix

  • Media planning experience required including but not limited to Social Media, Digital/Online Media, TV (addressable, connected and linear)

  • Ability to lead within a complex matrix organization

This position may be available in the following location(s): US - Bridgewater, NJ

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.


Bausch Health is an EEO/AA employer M/F/D/V.