Genesis Health System Senior Communications Specialist in Davenport, Iowa
Position Title: Specialist, Sr. Communications & Digital Marketing Department: Corporate Communications
Purpose: Works autonomously to develop and manage digital advertising campaigns on social media platforms in consultation with service line leaders on brand messaging, budget and target audience. Works autonomously to develop/manage SEM campaigns driving traffic using keyword research, optimization and analysis. Develops content and maintains social media content calendar engaging, informing and connecting with our patients to provide accurate information and ensure awareness of feelings expressed toward Genesis. Writes content for web, social media, ad campaigns and email newsletter using SEO best practices in collaboration with graphic designers, internal teams and external vendors to develop content, landing pages and digital tools to provide the best user experience and connect patients with healthcare services. Examples include Patient Portal, website, digital messaging, and targeted email marketing campaigns.
Report To: Executive Director, Corporate Communications and Business Development
Supervisory Responsibility: Guidance: The job requires the provision of occasional guidance and training to others. The job does not have formal or official supervisory responsibilities.
Materials Responsibility: Moderate: Work requires moderate responsibility for material resources. Examples of resources could include operating budgets for a work unit or department, specialized equipment, costly or unusual materials or supplies, large amounts of cash or other material assets. The employee has a moderate amount of control over these resources. The cost of errors might result in moderate damage, waste or financial loss. The difficulty, variety and depth of problems associated with these material resources is moderately complex.
Key Relationship: Co-workers/Health System Employees, Physicians/Medical Office Staff, Outside Agencies/Other Health Care Providers, Governing Boards, General Public/Visitors/Volunteers.
Education: Bachelor's Degree
Field Of Study: Communications, Marketing, Public Relations, Journalism
Special Training: Microsoft Word Processing, Excel, Power Point, Internet software, Video production and Photography, writing, experience in social media video/graphics, social media platforms, SEM/Analytics certification, Web Content Management System, HTML
Training Preferred: Master's Degree
Experience: More than 5 years experience required.
Interpersonal Skills: Interaction is with a variety of people inside or outside the organization. Communications are of moderate difficulty and sensitivity. Contact with others may involve detailed & lengthy dialogues & exchanges of information. Requires a moderate amount of interpersonal skills. Interactions involve dealing with moderately complicated problem situations or stressful encounters.
Working Conditions: There is very limited exposure to adverse environmental conditions. Some undesirable or unpleasant environmental characteristics may occur but the physical environment is generally safe and there is minimal health risk. No safety equipment or unusual precautions are required. The amount of time the employee may experience these minor adverse conditions would be limited to 10% or less of the work day.
Possible Exposure to Blood Borne Pathogens: None