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Principal Assistant Director - Experience Team (CX, UX & DX) in Des Moines, Iowa

As Assistant Director - Experience Teams (CX, UX and DX) you’ll provide strategic leadership in the development of customer and user experiences and digital innovation, as well as translation of the vision into tangible business goals and capabilities for US Insurance Solutions Division.

Other types of things you’ll do:

  • Manage and lead teams of customer experience professionals and user experience professionals.

  • Leverage customer experience and user experience disciplines to provide research-based customer point of view and user experience insights to marketing and business partners.

  • Bring new and innovative ways to hear our customer’s voices, journey map their experiences with Principal and implement new targeted solutions to meet their needs.

  • Ensure strategies are aligned with business and enterprise high-level initiatives and support our corporate brand.

  • Build strong business knowledge of all division businesses and collaborate across the enterprise.

  • Actively promote customer and user insights within the US Insurance division and across the enterprise. Serve as an advocate for division marketing team through projects and opportunities enterprise wide.

  • Create and provide employees with CX & UX frameworks, standards, training curriculum, and other tools they can use for research, human-centered design, and execution.

  • Show how CX & UX initiatives provide a strong return on investment, in terms of financial impact (i.e., increased retention, higher sales hit rate) and improved customer experience.

We’re looking for someone with:

  • Bachelor’s Degree or equivalent.

  • 8+ years related experience (CX & UX experience as well as leadership experience.)

  • DX is preferred, but not required.

  • Experience with 2 or more of the following roles: VOC, experience design, customer intelligence, user experience or customer research.

  • Ability to persuade a broad range of internal and external stakeholders and deliver presentations to internal and external.

  • Knowledge of web analytics (ie: Google Analytics 360, Adobe Analytics, etc.) and/or behavioral analytics (ie: HotJar, SessionCam, MouseFlow, etc.) tools.

  • Dedicated people leader with a passion for coaching and developing high-performance teams.

  • Comprehensive understanding of CX discipline, UX discipline, marketing, digital marketing, research and communication principals and the ability to apply them to projects is critical.

  • Demonstrated ability to create shared vision, inspire collaboration, and drive change with momentum.

Job Level

Qualifications are listed for the Assistant Director level. We’ll consider talent at the next level, Director, based on skills and experience.


Our Corporate Headquarters is located in Des Moines, IA, with offices throughout the globe. We are open to remote across the country.

Work Authorization/Sponsorship

At this time, we're not considering candidates that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States? This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links. and

Investment Code of Ethics

For Principal Global Investors positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

While our expertise spans the globe, we're bound by one common purpose: to foster a world where financial security is accessible to all. And our success depends on the unique experiences, backgrounds, and talents of our employees – individually and all of us together. Explore our core values, benefits and why we’re an exceptional place to grow your career.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Requisition ID: 2021-30781

Enterprise Segment: USIS

Business Area: Individual Life

External Company Name: Principal Financial Group

Street: 711 High Street

Remote: Yes

FLSA Status: Exempt