Dotdash Meredith Associate Director, Performance Marketing in DES MOINES, Iowa
Associate Director, Performance Marketing
Primary Role Responsibilities and Requirements
Dotdash Meredith is seeking an experienced operator to drive revenue growth for our Lifestyle industry group. This individual will have PandL accountability for the Lifestyle categories- including Health, Food, Home Services- as well as lead Analytics and FPandA work for the Performance Marketing group, holistically.
The right candidate for this role will be comfortable working across the full digital customer acquisition funnel to drive overall bounty/acquisition revenue for Dotdash Meredith, including paid and organic media strategy, traffic conversion quality, partnership management, and measurement and performance optimization. This person should be adept at working cross-functionally to influence roadmaps, including both the analytical rigor to illustrate and advocate for their ideas and performance, as well as the influential communication skills to bring people along and ensure buy-in across stakeholder groups- including senior leadership.
This is an exciting role for any experienced technical marketer and/or analyst looking to advance their career into General Management and/or Revenue focused leadership roles with a broad, full-funnel scope across multiple industry groups.
Works with VP, Marketing and Strategy to drive revenue across the full marketing funnel of the Lifestyle PandL
Owns regular performance monitoring and optimizations, working cross-functionally to set and execute on key initiatives
Sets and executes on a 6-month roadmap that drives revenue for a multi-million dollar business unit across four industry groups
Develops and grows strategic partnership revenue with key brand/supplier partners across the Lifestyle group, including strategic leadership of paid media, organic traffic, syndication, product/site conversion, and payouts
Collaborates with domain/Brand general managers to ensure brand compliance, GM buy-in, and editorial integrity of initiatives
Owns PandL staffing and resourcing, collaborating with manager, cross-functional groups, and senior leadership to proactively and effectively resource initiatives
Supports and develops a team of three Analysts and Partner Strategists
Works with Data Engineering and Analytics to improve global Performance Marketing data aggregation, cleanliness, accessibility, and utility across the group
Recommended Skills and Requirements
Able to get into the weeds with the team to coach and develop a team but also operate a click above on longer-term strategy, proactive roadmap setting and execution
Effective roadmap builder and team leader with experience managing a team of at least three people in the past while delivering strong business results
Experience developing talent at the Sr Associate, Associate, and Analyst levels
Ability to translate marketing initiatives and performance to revenue and business impact easily in order to understand relative impact and prioritize accordingly
Advanced quantitative and qualitative analysis skills
Advanced Excel skills
Familiarity with SEO and Paid Media tools including Google AdWords, Google Ads Manager, Google Analytics, SEMrush, AHREFs, etc.
Familiarity with data visualization and database tools such as Tableau, Domo, Looker, and/or Google Data Studio
It is the policy of Meredith Operations Corporation (\"Dotdash Meredith\", \"the Company\") to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing .
The Company requires employees entering its workplaces, performing work offsite, or attending a company sponsored event to verify and provide proof of full COVID-19 vaccination. The Company will consider requests for reasonable accommodations as required by applicable law.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:https://www.e-verify.gov/employees
Salary: \$110,000 - \$143,000
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith\'s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).