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Meta Consumer Product Marketing Manager, Gaming in Des Moines, Iowa


There are now more than 2.5 billion gamers across the world, and Facebook Gaming’s mission is to build the world’s gaming community for all of them. We are looking for an experienced marketer to join Consumer Product Marketing, leading a team across our Gaming line of business. This person is knowledgeable and passionate about emerging entertainment experiences, particularly in gaming (game play, gaming video, gaming communities). The ideal candidate understands the online entertainment space, including consumer needs, social entertainment experiences, competitive landscape and market dynamics, and — most important — how to lead a team to positively impact consumer sentiment and drive new behavior through robust customer insights gathering, launch/go-to-market plans, and outbound campaigns and programs. You must have experience effectively collaborating with cross-functional teams to drive results and developing and executing against global launch plans that bring relevant products to market.

Required Skills:

Consumer Product Marketing Manager, Gaming Responsibilities:

  1. Develop and manage a team of individual contributors who deliver on multiple initiatives across regions. Maintain an inclusive environment and actively coach, support, and mentor the team.

  2. Lead core product positioning and messaging for Facebook’s gaming surfaces and products, considering value proposition, target audience, competitive landscape, and other factors.

  3. Shape and influence product strategy with focus on consumers by drawing on research insights, subject matter expertise and developing a strong understanding of the broader company ecosystem and competitive landscape.

  4. Develop yearly marketing strategy and plan to achieve consumer product goals, with emphasis on driving consumer awareness, usage, and retention.

  5. Build the foundation of highly complex, insights-based audience strategies to land consumer go-to-market plans for product launches, collaborating closely with Product, Partnerships, Partner Marketing, PR, Legal, Policy, and other cross-functional teams to drive successful product launches for consumers globally.

  6. Establish clear KPIs for marketing initiatives and own relationship with analytics to ensure impactful testing agenda and measurement plan in place. Be accountable for reviewing results of initiatives to ensure continued improvement over time.

  7. Plan and lead successful marketing campaigns to efficiently drive product awareness and adoption, including creative asset development and media planning.

Minimum Qualifications:

Minimum Qualifications:

  1. 12+ years experience in a fast-paced corporate or startup environment.

  2. 7+ years experience working in a Consumer Product Marketing and or Consumer Marketing capacity (partnered with product management and/or engineering to represent market requirements and with relevant cross-functional partners to drive product launch strategy and ongoing lifecycle/engagement marketing).

  3. Management experience, including experience influencing leadership, cross-functional teams, and people who don’t report directly to you.

  4. Experience developing consumer insights through data trends and/or research to identify new opportunities and tests with the goal to apply learnings to scale.

  5. Proven experience developing breakthrough consumer-centric marketing strategies and translate those strategies into actionable plans.

  6. Experience constructing strategy and creative briefs, providing feedback and delivering engaging creative with stories.

Preferred Qualifications:

Preferred Qualifications:

  1. Experience in consulting or strategy role and/or in online entertainment experiences and platforms — such as video games, gaming communities, app stores and/or consoles.

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at