UnityPoint Health Digital Strategist in Des Moines, Iowa
The Digital Strategist plays a leading role in delivering exceptional digital experiences to UnityPoint Health audiences. The Digital Strategist will contribute to UnityPoint Health’s overall digital strategy with an emphasis on the development and management of websites and mobile applications. The Digital Strategist is responsible for managing overall site structure and optimization with the goal of increasing organic presence in search engines results. Additionally, this role will be responsible for improving the user experience of UnityPoint Health websites, mobile applications, intranet, and contribute to the management of UnityPoint Health’s technology stack. By partnering with campaign development teams, the Digital Strategist will create high quality landing pages designed to connect consumers with UnityPoint Health services. Collaborates with regional business partners in achieve strategic goals.
Manage Overall Structure of UnityPoint Health Digital Properties
Evaluate and manage overall site structure of UnityPoint Health websites, intranets and mobile apps
Evaluate performance and recommend structural improvements in alignment with UnityPoint Health strategic priorities
Use Google Search Console to perform keyword research and develop Search Engine Optimization(SEO) and link acquisition strategies for improving organic performance
Perform technical SEO audits and leverage insights to make improvements and optimize performance
Use Google Analytics to gain insights into site performance and create reports in alignment with strategic priorities
Oversee CMS management process, creating best practices for users, and ensuring integrity of site content.
Responsible for system infrastructure hardware and software recommendations to maintain optimal system performance, maintainability, and security.
Lead the Digital Specialist executing and prioritizing digital requests from regional partners.
Manage Provider and Location Data Warehouse
Manage provider and location data warehouse for deployment to the web as a consumer provider directory
Manager our Local SEO efforts to ensure data integrity across search engines and listings websites
Manage Google My Business Accounts, ensuring data alignment between data warehouse and Google My Business listings
Coordinate deployment of date to other business units, including call center, clinic operations and analytics
Responsible for the creating and maintaining landing pages that create exception end user experiences.
Partner with Senior Digital Campaign Specialist to deploy exceptional landing pages for paid campaigns
Lead Digital Specialist in implementing landing page projects.
Create custom CMS templates for deployment of landing pages through the Marketing Automation platform.
Partner with regional marketing team to continually update campaign landing pages
Responsible for researching and ensure UPH landing page strategies continue to beon the cutting edge.
Bachelor’s Degree in Digital Marketing or related field
Master’s degree in Digital Marketing or related field preferred
5-7 years experience in Digital Marketing
3-5 years of experience with Search Engine Optimization
Experience working in healthcare preferred
Certification in Google Analytics preferred
Fluency in SEO core elements including, but not limited to: Keyword Research, Technical SEO (UX, site architecture, URL structure, XML sitemaps, canonical tags, dynamic/static pages, etc.), On-Page Optimization (Metadata, Headings, Content, Anchor Links, Navigation, etc.)
Understanding of basic HTML, CSS and code structure as it relates to SEO
Ability to understand marketing strategy and apply it to website and app management, campaign development and technology stack management
Experience with Google Analytics with certification or the aptitude to become certified.
Experience with ADA requirements preferred.
Has excellent working knowledge of MS Excel
Be a critical thinker with the ability to understand and evaluate all relevant data and troubleshoot when necessary
Must have strong project management skills
Requisition ID: 2019-63339
Street: 6100 Thornton
Name: 9010 Administration
Name: Creative Services
FTE (Numeric Only; Ex. 0.01): 1.0
FLSA Status: Exempt
Scheduled Hours/Shift: Days, Monday - Friday
External Company URL: http://www.unitypoint.org