Lumen Director Digital Analytics in Des Moines, Iowa
Lumen is guided by our belief that humanity is at its best when technology advances the way we live and work. With 450,000 route fiber miles serving customers in more than 60 countries, we deliver the fastest, most secure global platform for applications and data to help businesses, government and communities deliver amazing experiences. Learn more about Lumen’s network, edge cloud, security and communication and collaboration solutions and our purpose to further human progress through technology at news.lumen.com, LinkedIn: /lumentechnologies, Twitter: @lumentechco, Facebook: /lumentechnologies, Instagram: @lumentechnologies and YouTube: /lumentechnologies.
This role will build platform, reporting and analytic capabilities that improve digital channel performance and UX. Work closely with a wide range of stakeholders including digital sales channels, digital self-service owners, marketing, and business intelligence to measure digital experiences and develop data-powered solutions to 1) inform decisions, 2) trigger customer treatment 3) and optimize results.
The successful candidate will build and lead a team responsible for digital tech stack vision & management, dataset enablement, and reporting. They will feel comfortable working with multiple stakeholders; having a collaborative, yet assertive, approach. They are passionate about the digital platform and have a scrappy, progressive, roll-up-your-sleeves, action-oriented attitude. Their sight is set on transforming the business to run on machine learning and AI-based algorithms to both monitor performance and action decisions in real-time.
The Main Responsibilities
Develop and drive the digital tech stack vision for eComm, Digital services and reporting.
Hire, lead and develop a data science & analytics team.
Evaluate, implement, scale and manage digital optimization and reporting tools (e.g. Google Analytics, Looker, Big Query, Contentsquare).
Define and track marketing analytics, site & mobile app performance.
Set forecasts for digital experience KPI.
Produce automated dashboards with timely, visual reporting of KPI and initiative performance.
Monitor feedback, platform performance and user sessions to improve UX and conversion.
Build a culture of data-driven decision making thru well instrumented tests.
Implement “big data” solutions (AI & ML) integrations to monitor performance, improve insights and deliver programmatic delivery of campaigns and customer treatment.
Perform ad-hoc analysis of tests and initiatives.
Contribute pro-active analysis, regularly. Suggest action for improvement based on insights.
Mange platform and analytics roadmap balancing short-term and long-term deliverables.
Identify opportunities and implement automation to reduce non value-add work.
Develop and maintain a marketing multi-touch attribution model.
Integrate 1 st & 3 rd party data sources.
What We Look For in a Candidate
BA/BS degree or equivalent working experience.
8+ years of progressive experience with analytic techniques and web analytics.
5+ years managing a team
2+ years of experience integrating ML & AI algorithms into business operations
2+ years professional experience analyzing digital commerce or digital platforms/services.
Expert in Microsoft Excel, and Google Analytics, Google Big Query and SQL.
Experience with Business Analytics and Data Visualization tools, e.g. Looker, Tableau, Qlik Sense.
Passion for working with large amounts of data
Exemplary communication and presentation skills.
Bachelor’s degree in a quantitative field such as statistics, econometrics, applied math, operations research, behavioral sciences, Business, Finance, Economics, Quantitative Marketing.
10+ years of professional level experience in a related role.
Experience implementing Contentsquare or Quantum Metric
SalesForce platform experience (Marketing Cloud, Commerce Cloud, CRM, etc..)
Requisition #: 259099
When applying for a position, you may be subject to a background screen (criminal records check, motor vehicle report, and/or drug screen), depending on the requirements for the position. Job-related concerns noted in the background screen may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
NOTE: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.
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Salary Max :
This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.
This position is eligible for either short-term incentives or sales compensation. Director and VP positions also are eligible for long-term incentive. To learn more about our bonus structure, you can view additional information here. (https://jobs.lumen.com/global/en/compensation-information) We're able to answer any additional questions you may have as you move through the selection process.
As part of our comprehensive benefits package, Lumen offers a broad range of Health, Life, Voluntary Lifestyle and other benefits and perks that enhance your physical, mental, emotional and financial wellbeing. You can learn more by clicking here. (https://centurylinkbenefits.com)
Note: For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreement provisions.
Salary Min :
Salary Max :
This information reflects the base salary pay range for this job based on current national market data. Ranges may vary based on the job's location. We offer competitive pay that varies based on individual experience, qualifications and other relevant factors. We encourage you to apply to positions that you are interested in and for which you believe you are qualified. To learn more, you are welcome to discuss with us as you move through the selection process.
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