RELX INC Director, Healthcare Strategy, Pharmacy in Des Moines, Iowa
Director, Healthcare Strategy/ Market Planning for Pharmacy Outcomes
This position is a strategic leader for the Pharmacy market vertical in the Health Care business unit, focusing specifically on solution lines that drive health outcomes. Reporting directly to the Head of Market Planning/Healthcare Strategy, this role drives the development of strategy goals and objectives to maximize revenue growth and market share for solution lines that drive health outcomes in Pharmacy. Examples include: consumer engagement, social determinants of health, medication adherence analytics, clinical research, etc.
This position owns the execution and coordination of cross-functional activities to accomplish the strategic objectives, develop new business opportunities and go-to-market efforts, and drive towards overall market share growth in the specified vertical. This role will work very cross-functionally with partners in Strategy, Sales, Marketing, Product, and Deliver to align and execute.
The ideal candidate for this role must excel at both vertical- and solution-oriented vision to create a commercial strategy of how solutions can be developed, packaged, positioned, and marketed to align with market demands. This role requires a deep understanding of the value drivers and use cases for Pharmacy organizations in improving health outcomes.
Critical to success is the deep understanding and refinement of value proposition and competitive differentiation. Directors are expected to grow and develop expertise in one or more of the use cases and buyer personas of their identified market. The candidate will be expected to monitor market trends, policy, and competition to provide in-depth research and strategic planning for innovative solution enhancements. This role must excel at translating and communicating vision effectively to diverse stakeholders, such as product management, legal and policy compliance, pricing analysts, marketing peers.
Perform the following activities with supervision
Provide subject matter expertise and leadership in assigned market vertical and associated use cases
Research and provide proactive, timely, and strategic competitive intelligence, business analysis and recommendations on relevant market topics
Perform analyses to determine market size, serviceable addressable market, revenue projections, and pricing recommendations
Drive cross-functional projects within a matrixed team (finance, product development, marketing, sales, data science, engineering) and demonstrating accountability for performance
Support subject matter expert on the use of LNRS data/analytics solutions. Examples include: provider data management, consumer data, claims analytics, social determinants of health, tokenization/deidentification, interoperability, etc.
Develop and maintain value proposition and messaging strategy. Articulate strategic direction to marketing and messaging frameworks, pitch decks, FAQ documents, and live training sessions. Collaborate with marketing and sales leaders to translate strategy into tactical sales enablement materials, such as pitch decks, battle cards, sales training, or ROI calculators.
Perform analysis to drive decisions for key market opportunities in support of the business case, including new opportunity identification to support pipeline development of customers and data partners
Establish pricing approaches for use cases and solutions aligned to specified vertical. Work with Product Management to integrate pricing into standardized processes and sales support.
Assess market competition and customer demand for new product innovations and existing product enhancements.
Drive market strategy through deep understanding of value propositions and buyer personas to create recommendations for new product concepts and existing product enhancements
Perform other duties as requested
5-7 years prior experience, preferably in the areas of management consulting, strategy, product planning, business planning. At least 3 years of this experience in Pharmacy markets and/or in roles that supported outcomes directly aligned with pharmacy customers (e.g. medication adherence)
Experience in healthcare, preferably aligned to target buyers of LNRS Healthcare solutions. Proficiency and experience in any of the following topics preferred: social determinants of health/health equity, data exchange and interoperability, provider data management, data analytics or enterprise data strategy, patient engagement.
Requires a Bachelor's degree; Master’s degree or MBA preferred
Proficiency in project or program management required.
Excellent presentation and communication skills required. Excel in adjusting communication methods based on audience knowledge and skillset (ex. technical briefing for product management vs. strategic approach for executive team).
Proven experience driving multi-stakeholder teams to decisions and strategic alignment. Comfortable with internal and external negotiations, articulating trade-offs or potential risks.
Must be able to demonstrate strong qualitative research and quantitative analytical skills, strong written and oral communication, the ability to work independently and with individuals at all levels across a matrixed organization, and the ability to manage multiple, changing priorities with flexibility
Must be able to demonstrate ability to think critically and strategically. Consider all aspects of decision making, especially thinking several steps ahead to identify and articulate unintended consequences, potential risks and mitigation plans, and business value.
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact firstname.lastname@example.org or if you are based in the US you may also contact us on 1.855.833.5120.
RELX is a global provider of information and analytics for professional and business customers across industries.
We help scientists make new discoveries, lawyers win cases, doctors save lives and insurance companies offer customers lower prices. We save taxpayers and consumers money by preventing fraud and help executives forge commercial relationships with their clients.
In short, we enable our customers to make better decisions, get better results and be more productive.
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