MEREDITH CORPORATION Email Content Specialist Digital in DES MOINES, Iowa

JOB DESCRIPTIONEssential Job Functions65% Build audience interactions through data-driven content selection and distribution via email, social and other channels of engagement. - Create and maintain a content plan for newsletter programs as assigned - Assist with newsletter production and deployment tasks as assigned - Communicate effectively with editorial, production and analytics teams to develop email content and deploy messages that align with achieving business goals 25% Utilize reporting tools to determine content strategy and plan that drives business goals such as site traffic, pageviews, and revenue.- Optimize content using accurate analysis of performance data Use data and analysis to inform decision-making around content selection to maximize marketing performance - Work closely with content creators to help optimize their efforts through communicating of data learnings - Participate in developing editorial analytics and reports to assist Company edit and audience development teams in identifying the content that performs best to achieve collective goals5% - Assist with developing marketing copy that drives conversion for programs such as subscriptions, video and other editorial products.Employer's Job# JR04229-Des MoinesPlease visit job URL for more information about this opening and to view EOE statement.