Zoom Loyalty & Retention Lead in Des Moines, Iowa
As the Loyalty & Retention, Lead you’ll be responsible for building and executing the integrated marketing strategy for Zoom’s online business. Data driven program manager that is passionate about diving deep into analytics to gain actionable insights to improve activation. Monitors product usage, and upsell tracking to tailor messaging and product/web improvements to the customer journey. Supports ecommerce business and is the owner for our coupon code program and cancellation flow. The ideal professional fit is collaborative, analytical, a strategic thinker, and effective influencer. You’ll need exceptional verbal and written communications, ability to drive strategy through data, drive change through influence, and exceptional project management skills are a must for success in this role.
What you’ll do
Build and execute quarterly marketing plans to drive improvements in activation, usage, upsell, and retention for zoom.us.
Manage the discounting strategy for our online business keeping an eye on brand perception, revenue upside and churn risk.
Setup and manage new marketing campaigns and automations through channels such as in-product messaging, web notifications, and retention programs.
Collaborate with product, customer and content marketing teams to develop customer centric automated campaigns.
Manage the end user onboarding dashboard - determine content, messaging, and track usage.
Monitor competitors, industry trends and emerging markets to drive future growth.
Track and report on performance of trigger and transactional programs on a monthly basis, identifying key wins and future recommendations.
BA/BS degree or equivalent work experience
Must have eCommerce experience, preferably in the software or retail
5+ years of customer marketing or retention/loyalty marketing experience
Demonstrated track record of building campaigns and executing across channels
Strong strategic thinking, communication and analytical skills required
Excellent verbal and written communication skills
International experience a plus
Experience in video or web conferencing in the cloud is a plus
Ensuring a diverse and inclusive workplace where we learn from each other is core to Zoom’s values. We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records as well as any qualified applicants requiring reasonable accommodations in accordance with the law.
We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
All your information will be kept confidential according to EEO guidelines.
Hear from our leadership team (https://urldefense.com/v3/__https://youtu.be/7i2o_tszj5g__;!!K5ATeMLGHIlgtw!N_9bFG2WvSVHNjvQfjuOpRN_CRuOAVcjK-OUBF5KymSi-XOFAnfRCVoBcyNhxGRFJi6P$)
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Zoom helps people and businesses stay connected so they can get more done together. We’re the go-to communications platform for small and large businesses alike, and growing rapidly with employees working to deliver happiness across the globe. We're also proud to have a positive social impact by enabling continuity for educational institutions, governments, the healthcare sector, and many other essential industries.
From meetings, chat, and phone, to webinars and online events, companies trust Zoom to power all their communication needs. Our secure, reliable, video-first cloud platform offers a frictionless experience that is simple to manage, delightful to use, and friendly to build on.
Our core value is Care. To show our employees we care about their happiness and recognize their value, we employ above-market and progressive compensation programs. We believe this is achieved by analyzing total direct compensation holistically. We offer all employees equity, allowing them to become owners who are vested in and benefit from the long-term success of the company.
Our CEO, Eric S. Yuan, founded Zoom in 2011 as a video-first communications platform focused on delivering happiness to customers worldwide. We're proud to be a recognized Leader in the 2020 Gartner Magic Quadrant for Meeting Solutions and Unified Communications as a Service, winner of the 2020 Forbes Cloud Computing Awards for Best Product, winner of the Frost & Sullivan 2021 Connected Company of the Year award, and a Leader in the IDC MarketScape for European Collaboration Tools for Education, 2020.
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