Ice Mortgage Technology Product Marketing Manager REQ-211788 in Des Moines, Iowa
ICE Mortgage Technology is the leading cloud-based platform provider for the mortgage finance industry. ICE Mortgage Technology solutions enable lenders to originate more loans, reduce origination costs, and reduce the time to close, all while ensuring the highest levels of compliance, quality and efficiency. Visit IceMortgageTechnology (https://www.icemortgagetechnology.com/) to learn more.
Work closely with the Product, Marketing and Sales leaders to develop and manage external product positioning, messaging, collateral, and a full library of sales enablement materials. Assist with positioning and messaging for competitive campaigns, sales tools, collateral development, presentation development, webinar presentations and support the overall product marketing department initiatives. You will need to quickly become an expert on ICE Mortgage Technology products, the market, our customers, and competition and be able to translate this knowledge into high-impact materials that clearly communicate the value of our products to the marketplace.
Primary Responsibilities and Objectives
Support the development and implementation of messaging platforms that clearly position the company and its product lines in the marketplace.
Help create high-impact internal and customer-facing materials that clearly communicate the value and unique advantage of our products.
Help lead and manage go-to-market strategies and tactics on new product and release launches including, but not limited to, outbound client communications.
Ensure that we continuously enhance and maintain a competitive, best-in-class set of marketing materials to support our products.
Develop and manage sales tools including battle cards, sales presentations, ROI calculators, and positioning documents.
Develop and manage outbound product-related materials such as brochures, data sheets, white papers, web content, and newsletter articles.
Train field sales on product positioning – ensure all sales members can internalize and clearly communicate our product positioning and message.
Coordinate closely with marketing, product, sales, and other cross functional teams.
Specific deliverables include sales presentations, product profiles, brochures, fliers, sales ideas, client materials, product-related web content, and internal sales tools.
Qualifications, Skills & Experience
5-7+ years in technology marketing
Experience in leading the development of high-impact sales materials including sales tools and presentations
Experience in leading the development effective and creative product marketing collateral, such as Web content, data sheets, and white papers
Experience in competitive research and analysis
Excellent verbal and written communication skills
Good organizational and analytical skills
Strong team player with excellent interpersonal skills
Ability to travel, up to 20%
BA or BS degree and/or equivalent experience required
ICE Mortgage Technology is an equal opportunity and affirmative action employer. We celebrate diversity and are building a team that represents a variety of experience, perspectives and skills. We encourage people from all backgrounds to apply.
We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.
Ice Mortgage Technology
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