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Meta Reality Labs NA Channel Marketing Manager, Distribution & Regional Accounts in Des Moines, Iowa


Meta Reality Labs is looking for an exceptional Channel Marketing Manager to take on the role of Channel Marketing Manager, North American Distribution & Regional accounts. This exciting and important role will be responsible for driving our channel marketing strategy & execution with North American retail partners like GameStop, AAFES, NEXCOM and SYNNEX. Reporting to the Director of Retail Channel Marketing for North America, this experienced channel marketer will be responsible for and oversee all marketing operations including retail/channel marketing budgets, experiential programs, in-store and on-line merchandising, customer acquisition and measurement while continually improving our toolset and processes to meet our goals.This role requires an experienced channel marketer that has demonstrable success managing channel marketing activities and OPEX investments with top retailers in NA. Requirements include: 1. Deep understanding of retail marketing levers that drive traffic in-store and online 2. Experience measuring those investments to include CPC (Cost per Conversion), CPA (Cost per Acquisition), LTV (Lifetime Value) and ROAS (Return on Advertising Spend). 3. Experience working with retail partners building in-store experiences through permanent fixtures, temporary displays, staff training and education. 4. This experienced channel marketer will push the boundaries with creative and innovative ideas to deliver the best retail/consumer experience for our products 5. Finally, this team mate will embody and will live the values and culture that is Meta.Successful candidates at Meta lead with influence before title and communicate easily across functions and levels of the team. You will need to be at home in a fast-paced environment with democratized information and working across Meta Product Management, Business Development, Marketing, and Operations teams and at the same time, working with our customer’s cross functional leadership teams.

Required Skills:

Reality Labs NA Channel Marketing Manager, Distribution & Regional Accounts Responsibilities:

  1. Develop go-to-market North American retail channel marketing strategy in concert with our Oculus Category and Product Marketing teams

  2. Focus on building marketing programs that optimize awareness, trial and conversion/acquisition of Oculus and Portal customers

  3. Lead and execute marketing and merchandising initiatives with NA retail partners within agreed upon budgets and KPIs

  4. Continuously measure, manage and optimize marketing programs to drive efficiency recommending tools development and processes as necessary to achieve these goals

  5. Oversight and management of channel co-marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics

  6. Present key marketing programs to retailer partners, executives and business development teams

  7. Manage content & campaign activities across retailers ensuring our content meets brand standards and is in service of the overall Meta strategy

  8. Always be innovating and partnering

  9. Identify new channel marketing opportunities in NA and in partnership with other Meta Reality Labs geographic leaders and position these opportunities for review to drive to a decision

  10. Coordinate and manage marketing elements of regularly scheduled marketing reviews e.g. (Quarterly Business Reviews) including regional share, context & performance across our business channels and partners

  11. Deliver and receive candid feedback on both sales/marketing metrics and personal performance

Minimum Qualifications:

Minimum Qualifications:

  1. 5+ years experience in a Retail Channel Marketing role

  2. 5+ years experience in building go-to-market strategy, planning and execution across online and traditional retail channels

  3. Record of achievement and success with a consumer technology brand

  4. 5+ years experience working directly with online retail partners with demonstrable knowledge of key advertising metrics and programs i.e. CPC (Cost per Conversion), CPA (Cost per Acquisition), LTV (Lifetime Value) and ROAS (Return on Advertising Spend)

  5. Experience and clear understanding of how retailer and distribution partners like GameStop, AAFES (The Army & Air Force Exchange Service), and Distributors like SYNNEX, Ingram Micro

  6. Demonstrable presentation skills both in person and through expression

  7. Bachelor’s degree in Business, Marketing, Economics or equivalent

Preferred Qualifications:

Preferred Qualifications:

  1. MBA

  2. Global retail experience (outside of North America)

  3. Experience with challenger/new business technologies that have changed the way human beings work and socialize e.g. Uber, Nest, Apple iPad

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at