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ONE Lodging Management / TR Lodging Enterprises Director of Sales, Holiday Inn Express Dubuque West in Dubuque, Iowa

Director of Sales, Holiday Inn Express Dubuque West

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  • 19-Feb-2020 to 28-Feb-2020 (MST)

  • Dubuque, IA, USA

  • Full Time

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Holiday Inn Express Dubuque West


The Director of Sales will be responsible for effectively soliciting, negotiating and confirming group and individual corporate/leisure bookings in order to meet budgeted revenue goals. The Director of Sales will promote and sell to varied market segments through direct telephone and in-person sales calls and through participation in tradeshows and networking events.

This position requires a 'hunter' mentality, with strong capability to expand and grow existing accounts while driving new business to the property.


  • Provide mentoring, leadership and guidance to Sales department staff; Actively participate in the selection, on-boarding, training, on-going development and performance management of all team members

  • Establish/leverage a client base of organizations, individuals, social groups and corporate businesses through direct outside and inside sales, in order to secure short and long-term bookings for the hotel

  • Create and execute a sales plan specific to relevant market assignments; Collaborate with General Manager and Regional Director of Sales regarding key sales activities

  • Work with Sales team to develop new and existing accounts by leveraging the attributes of the hotel and the surrounding area against each group's, company's or individual's specific needs and buying tendencies

  • Develop packaging strategies and negotiate contracts to achieve maximum profitability while satisfying customer desires

  • Organize activities to promote awareness of the property through formal presentations and personal sales calls to local, corporate, association and leisure markets

  • Promote local awareness of the property through effective relations with CVB and tourism authorities

  • Work with team to coordinate site visits as necessary, and develop organized and professional plans for correspondence and follow up

  • Partner with assigned Regional Revenue Manager in proactively managing yield processes to maximize ADR, RevPar and market share

  • Ensure client profiles are distributed and that on-going communication is maintained regarding client specifications with hotel department heads to ensure all service-related needs are fulfilled

  • Liaise with group leaders and serve as on-site contact for group needs

  • Monitor team goals on a daily basis and ensure all Managers are actively working a targeted prospect list

  • Develop and leverage an extended network of external advocates to assist in introductions and local contacts

  • Participate in community events to establish presence, visibility and exposure for the hotel

  • Engage each client as a unique individual with unique needs; Anticipate, listen attentively to and document their goals, desires and requests

  • Ensure all client interactions are conducted with the highest levels of integrity and professionalism, in keeping with company and brand standards

  • Serve as problem solver in instances of client dissatisfaction; Resolve complaints, concerns or issues in a timely and helpful manner

  • Follow all company and safety and security policies and procedures

  • Support and lend expertise to operational functions across the property as needed

  • Perform other tasks, duties and responsibilities as directed by General Manager, Regional Sales Director and/or Vice President of Sales & Marketing


  • Bachelors degree in marketing, business, hotel/restaurant management or a related field, or appropriate combination of education and experience to support on the job effectiveness

  • A minimum of 3-5 years' previous hotel Director of Sales experience in a full-service property with an emphasis on group and corporate markets and a proven track record of consistent success

  • Knowledge of the local airport market(s) and key feeder markets is strongly preferred

  • Experience managing revenue budgets of $5M+

  • Solid understanding of the sales process and passion for business development through direct sales, with proven track record for sales success

  • Polished appearance and demeanor, with exceptional verbal and written communication skills

  • Confidence in representing the hotel within various business settings, and ability to connect quickly and effortlessly with potential clients

  • Energy and capability for continued self-motivation, with intrinsic competitive drive to achieve

  • Demonstrated success in interfacing with a variety of organizational functions and divisions to accomplish tasks and assignments

  • Computer literacy, with ability to easily navigate database, browser, email, document and spreadsheet applications, as well as sales contact management/booking software and related programs

  • Exceptional service orientation, with keen ability to focus and deliver on guest needs

  • Reliable and responsible character, with exceptional follow up and attention to detail

  • Proactive approach, with exceptional problem solving abilities to ensure the highest levels of productivity and guest satisfaction

  • Ability to work effectively as an independent contributor, and as a part of a collaborative team

  • Ability to multi-task and effectively manage numerous priorities within a fast-paced environment

  • Flexibility and availability to work extended or irregular hours to include nights, weekends and holidays

  • Ability to travel sporadically on behalf of the Company