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Mass Markets Director, Talent Acquisition Marketing, Analytics, & Technology in Iowa City, Iowa



The MCI Global Talent Acquisition team is looking for a seasoned marketing and recruitment process leader to join our team. This is an experience role requiring five plus years of experience in recruitment marketing, HR analytics, and recruiting technology and integration. This team creates successful marketing strategies, campaigns, and systems to generate applications and deliver short-term results while optimizing performance over time to align with organization requirements.

This role is responsible for the development and execution of sourcing and marketing strategies for multiple markets, including profiling target candidates and identifying appropriate sourcing and marketing levers to build top of funnel demand and effectively and efficiently attract non-exempt and exempt candidates.

This is a full-time, highly visible position reporting directly to Chief Human Resources Officer and may require some travel and flexible hours as business needs demand. This position is work-at-home during COVID-19 but may require some on-site training.



As a recruitment marketing leader, you will act as a subject matter expert in prospecting techniques and tools used for information retrieval, data extraction, web-scraping, continuous process improvement, process automation, and customer relationship management. You will partner with leaders, clients, customers, and business partners to drive strategic research and data-driven candidate attraction actions. To be successful in this role, you will need to both see the big picture and be able to execute rapidly. The Recruitment Marketing Manager will partner cross-functionally offer sourcing guidance around:

  • Local brand strategy: utilize marketing savvy to articulate differentiated employment positioning, leveraging the overall brand guidelines and value prop, tailoring for the local market

  • Channels: use data to rigorously assess channel effectiveness, prioritize based on business requirements, and develop an effective marketing mix to achieve application goals

  • Champion Candidate experience: Continuously improve the candidate journey from prospect to hire, including but not limited to application experience, funnel development, candidate communications, and process automation.

    Essential Duties

  • Responsible for the top of funnel results for four brands across ten US and Canada local, state, and nationwide job markets.

  • Manage digital advertising sources, including job boards, PPC, radio, print, retargeting, and paid social.

  • Oversee ad content creation, including ad copy and graphic design and video content.

  • Create and manage job postings content, titles, and placement optimizing for job sets for efficacy

  • Manage recruitment marketing budget and mix to drive to cost per application and improve candidate quality.

  • Manage the applicant tracking system as it relates to marketing automation and candidate experience.

  • Integrate marketing systems into existing talent acquisition technologies.

  • Analyze data to improve marketing results over time, identifying trends, and making adjustments to improve efficiency.

  • Coordinate with recruiters and hiring managers to ensure strong workforce planning and adjust campaigns to align with changing business requirements.

  • Build the employer brand and identify opportunities to position MCI companies in the market.

  • Track and report on recruitment marketing KPI's and budget to senior leadership.



The right candidate for this role will see the big picture of full life-cycle recruitment and be able to work closely with executive and entry-level team members to support a rapidly growing organization. Candidates will need to be obsessive about applicant experience and employment brand, demonstrating sound judgment when executing marketing and candidate communication. Successful candidates is driven, reliable, and committed to continuous improvement.


  • Must be 18 years of age or older

  • Bachelor's Degree or Equivalent Combination of Education and Experience

  • 5+ years of recruitment marketing experience

  • Experience driving direction and alignment with large cross-functional teams

  • Experience using Microsoft Excel and/or business intelligence platforms to manipulate and analyze data

  • Experience using data and metrics to measure impact and determine improvements

  • Experience in digital online marketing, including job boards, PPC, and social media.

  • Experience in below the line marketing such as e-mail, text, and direct mail

  • Experience in above the line marketing such as print, television, and radio

  • Experience using insights, behavioral data, and campaign performance data to understand candidate data and inform strategic plans deeply

  • Excellent oral and written communication skills and an ability to influence others

  • Able to consistently nail details, driving process and managing to goals

  • Ability to work autonomously to learn new systems, educate yourself on current trends, and deliver results

  • Must be independent and trustworthy to take on and manage relationships, while also being a team player and communicative with a broad set of stakeholders

  • Results and detail-oriented, extremely organized, and able to prioritize among a wide array of tasks and responsibilities

  • Experience with social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).

  • Experience with Google Adwords, Indeed, and other digital recruitment marketing platforms.

  • Experience with applicant tracking systems such as iCIMS, Teleo, Bullhorn, and BambooHR

  • Experience with HR Analytics platforms and processes

    Preferred (Not Required)

  • Experience in high-volume recruitment of entry-level candidates.

  • Advanced degree (MBA or other applicable advanced degree

  • Senior Professional in Human Resources® (SPHR®) Certification and/or Society for Human Resource Management Senior Certified Professional (SHRM-SCP)



We believe that hard work should pay off, so we make sure that our compensation and total rewards are competitive. Standard starting compensation is commensurate with experience. Regular reviews and raises are awarded based on tenure and performance, so our employees make more each year.

Employees earn paid time off as well as paid holidays and paid training opportunities. Regular daily, weekly and monthly incentives are part of the overall compensation our team members enjoy and include monetary incentive and prizes such as computers, tablets, phones, TV’s, trips, tickets, and even cars. In addition to our standard group benefits offering for full-time employees following 90-days of employment, all employees are eligible to opt for our MEC medical plan after only 30-days of employment. Benefits options and plans vary slightly by location.


  • Medical, Dental, and Vision Coverage Options

  • Paid Time-Off

  • Regular Raises

  • Work-at-Home Opportunities

  • Advancement Opportunity

  • Fun, Engaging Work Environment

  • Casual Dress Code

  • Cash and Prize Contests



We can offer a wide range of scheduling options for qualified candidates. There are multiple shifts and weekly work variations available to our team members. Please ask a Talent Acquisition Specialist about the different types of creative scheduling options that are available at your location. Whether you are a busy parent, student, or just want control of your work-life balance, flexible, customized scheduling is one of the perks of working at our organization .


This job operates in a professional office environment. While performing the duties of this job, the employee will be largely sedentary and will be required to sit/stand for long periods while using a computer and telephone headset. The employee will be regularly required to operate a computer and other office equipment, including a phone, copier, and printer. The employee may occasionally be required to move about the office to accomplish tasks; reach in any direction; raise or lower objects, move objects from place to place, hold onto objects, and move or exert force up to forty (40) pounds.


  • Must be authorized to work in their country of residence (The United States or Canada)

  • Must be willing to submit up to a LEVEL II background and/or security investigation with a fingerprint. Job offers are contingent on background/security investigation results

  • Must be willing to submit to drug screening. Job offers are contingent on drug screening results.




As an employer supporting critical Federal, State, Provincial, and Commercial clients, we have taken steps to ensure that we remain operational while taking every precaution possible to prevent the spread of COVID-19 and keep our employees safe.

Measures include social distancing for those working on-site, frequent deep cleaning and disinfecting of workstations and common areas, daily contactless temperature checks for those essential employees working on-site, travel policies limiting travel and mandatory quarantine, reporting and quarantine processes and policies for those exposed, and requesting masks to be worn when on-site employees are not at their workstation.


To help protect our candidates and employees, we are REQUESTING that all on-site candidates wear a mask to interviews and training. In locations where state or local government has mandated the use of masks, we will abide by the mandate, and REQUIRE masks be worn when on-location.

For more information on MCI’s response to COVID-19 please visit .


Consistent with the Americans with Disabilities Act (ADA) it is the policy of MCI and affiliates to provide reasonable accommodation when requested by a qualified applicant or employee with a disability unless such accommodation would cause undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment. If reasonable accommodation is needed, please contact Kate Murph, Vice President of Human Resources,


At MCI and its subsidiaries, we embrace differences and believe diversity is a benefit to our employees, our company, our customers, and our community. All aspects of employment at MCI are based solely on a person's merit and qualifications. MCI maintains a work environment free from discrimination, one where employees are treated with dignity and respect. All employees share in the responsibility for fulfilling MCI's commitment to a diverse and equal opportunity work environment.

MCI does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances. MCI will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.

MCI will not tolerate discrimination or harassment based on any of these characteristics. We adhere to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits , social and recreational programs, and discipline . In addition, it is the policy of MCI to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where an employee works.


In 2019 Marlowe Companies Inc. (MCI) was named by Inc. Magazine as Iowa’s Fastest Growing Company in the State of Iowa and was named the 452nd Fastest Growing Privately Company in the USA, making the coveted top 500 for the first time. MCI’s subsidiaries had previously made Inc. Magazine's List of Fastest-Growing Companies 15 times respectively. MCI is headquartered in Iowa City, IA, and has nine customer contact management centers, IT services, and business process outsourcing service delivery facilities in Iowa, Georgia, Florida, Massachusetts, New Hampshire, Nova Scotia, and South Dakota.

Driving modernization through digitalization, MCI ensures clients do more for less. MCI is the holding company for a diverse lineup of tech-enabled business services operating companies. MCI organically grows, acquires and operates companies that have a synergistic products and services portfolios, including but not limited to Automated Contact Center Solutions (ACCS), customer contact management, IT Services (IT Schedule 70), and Temporary and Administrative Professional Staffing (TAPS Schedule 736), Business Process Management (BPM), Business Process Outsourcing (BPO), Claims Processing, Collections, Customer Experience Provider (CXP), Customer Service, Digital Experience Provider (DXP), Account Receivables Management (ARM), Application Software Development, Managed Services, and Technology Services, to mid-market, Federal & enterprise partners.

MCI now employs 2,500+ talented individuals with 150+ diverse North American client partners across the following MCI brands: GravisApps, Mass Markets, MCI Federal Services (MFS), The Sydney Call Center, OnBrand24, and Valor Intelligent Processing (VIP).

MCI provides products and services under the following NAICS Codes: 511210 Software Publishers, 518210 Data Processing, Hosting, and Related Services, 519190 All Other Information Services, 524291 Claims Adjusting, 524292 Third Party Administration of Insurance and Pension Funds, 541511 Custom Computer Programming Services, 541512 Computer Systems Design Services, 541519 Other Computer Related Services, 541519 Information Technology, and Value Added Resellers, 541611 Administrative Management and General Management Consulting Services, 541613 Marketing Consulting Services, 541690 Other Scientific and Technical Consulting Services, 541990 All Other Professional, Scientific, and Technical Services, 561110 Office Administrative Services, 561320 Temporary Help Services, 561330 Professional Employer Organizations, 561421 Telephone Answering Services, 561422 Telemarketing Bureaus and Other Contact Centers, 561431 Private Mail Centers, 561440 Collection Agencies, 561499 All Other Business Support Services, 561990 All Other Support Services, 611430 Professional and Management Development Training.


The purpose of the above job description is to provide potential candidates with a general overview of the role. It's not an all-inclusive list of the duties, responsibilities, skills, and qualifications required for the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based upon your performance of the tasks listed in this job description.

The employer has the right to revise this job description at any time. This job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason.


ID 2020-3237

Updated Date 9/20/2021

Department Talent Acquisition Positions

Schedule Normal Business Hours | Evenings & Weekends and Business Demands

Wage Description Commensurate

Education Bachelors Degree or Equivalent Combination of Education and Experience

Min. Years Experience 5

Company/Brand MCI

Location : LocationUS-IA-Iowa City

Career Level Senior Level

Division Business Process Outsourcing

Employment Type Full-Time

Reports To C-Level