Vista Outdoor Retention Marketing Manager - CamelBak in Iowa
Our digital Ecommerce team is highly analytical, moves fast and is focused on delivering quantifiable results. In this role, you will be responsible for managing retention programs to engage with CamelBak customers. We're looking for a talented Retention Marketing Manager, CRM to join us to work directly with leadership and key stakeholders across different team, to make a big impact on overarching company goals. This is a strategic hire for CamelBak and reports into the Director of Ecommerce.
Drive strategic growth initiatives focused on lifecycle & engagement, partnership marketing programs, and more.
Develop and track KPIs that help communicate progress and opportunities within retention marketing to key stakeholders throughout the company.
Manage retention campaigns from end to end; strategy, requirement gathering, creative approach and optimizations, building, monitoring, reporting and analysis.
Effectively collaborate cross-functionally with Creative, Brand Marketing, Operations, Product, Engineering, and Development teams to deliver compelling new personalized customer journeys.
Responsible for project management across all phases of email creation and deployment; including management of creative briefs, timelines, internal business reviews and email ops/production; ensuring that campaigns (including tests, segmentation and complex personalization logic) are set up and deployed accurately in a timely manner.
Develop engagement and customer communication strategies that continuously articulate and reinforce the product’s value and purpose to foster retention and increase customer lifetime value.
Leverage research, insights, and campaign results to make data-driven decisions, including identifying potential profitable new retention channels.
Manage the operational aspects of new digital marketing features such as personalization, dynamic content, targeting, and triggers.
Deep expertise in managing day-to-day email execution (segmentation, production, deployment, reporting).
Rollout diverse testing strategy to optimize ROI and establish number of marketing touches to drive conversion and improvements in LTV.
Assist, as needed, with broader digital marketing initiatives that help drive growth for the site and drive end user engagement with brand content & campaigns.
5-10 years of hands-on experience managing retention or CRM programs from conception through implementation and analysis.
Experience leveraging a complex marketing automation and CRM systems. Salesforce Marketing Cloud experience preferred.
Deep knowledge in customer segmentation, list management, deliverability, and CAN-SPAM laws.
Passion for data-driven marketing and building retention programs that drive incremental results.
A creative thinker who uses data to improve campaigns and customer retention strategies.
Excellent analytical and quantitative skills.
Team player and strong communicator who can gain alignment from cross functional teams and lead projects to success.
Exceptional project management skills, experience managing multiple competing projects/deadlines, and strong attention to detail.
We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, and the ability to add value to an exciting mission!
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Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled
Join our talented team! Employees at Vista Outdoor are passionate and committed to delivering quality products to our customers. Our culture centers on an engaged and accountable workforce. Our goal is to attract and retain a diverse workforce: rich in talent, background, ideas and experience.
Vista Outdoor is an equal opportunity employer. All applicants are considered for employment without regard race, color, religion, sexual orientation, gender identity, national origin, disability, veteran status, and any other characteristics protected by law. The EEO Law poster is available here: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
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